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How We Work

The research, the plan,
and the proof.

Six pillars of analysis, a ten-step content system, and twelve KPIs tracked every month. This is what sits behind every recommendation — and all of it happens before anything is scoped or priced.

Growth Consultation

Six pillars of insight. One clear roadmap.

Your growth consultation covers six critical areas using advanced analytics
— an honest, data-backed picture of where you are and what to do next.

01

Website Audit

Speed, crawlability, structure, and technical health assessed end-to-end.

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02

Keyword Research

The terms your customers actually search — with realistic competitive opportunity.

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03

Ranking & Visibility

Baseline tracking across traditional search and AI-generated responses.

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04

SEO/AEO Content Assessment

Readability, keyword usage, topical depth, and where improvements matter most.

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05

Link Strategy

Identify harmful links and uncover high-value authority-building opportunities.

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06

Competitor Analysis

What they rank for, what they're creating, and how to differentiate your brand.

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The 10-Step Content Plan

Winging it isn't a strategy.

These ten steps form the backbone of every content strategy we build. We walk through each one with you.

YOUR CONTENT PLAN IN 10 STEPS 01 GOALS Set SMART targets → 02 AUDIENCE Buyer personas → 03 KEYWORDS Research terms → 04 IDEAS Brainstorm → 05 RESEARCH Channels 06 FUNNEL Map stages → 07 CALENDAR Organize & schedule → 08 CREATE Write & produce → 09 PROMOTE Distribute → 10 REFINE Measure Plan Build Grow See the full 10-step breakdown →
1

SMART Goals

2

Audience Research

3

Keyword Research

4

Content Ideas

5

Channel Strategy

6

Funnel Mapping

7

Editorial Calendar

8

Write & Create

9

Distribute

10

Measure & Refine

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Every decision backed by industry-leading marketing intelligence.

We use an advanced, enterprise-grade analytics platform to research, track, optimize, and report on every aspect of your content, SEO, and AEO performance — so every recommendation is grounded in evidence.

  • Site health monitoring with automated issue detection
  • Keyword tracking across search engines and AI
  • Real-time content optimization scoring
  • Competitor benchmarking & gap analysis
  • Social analytics with sentiment tracking
Organic Traffic
Keyword Rankings
AI Brand Mentions
AI Cited Pages
Click-Through Rates
Engagement Rates
Content Conversions
Backlink Growth
Site Health Score
Social Reach
Demographics
Competitor Gap
Brand Command Center — Sample View
Illustrative
Organic Traffic
14.2K
↑ 23%
Keywords Ranked
287
↑ 41 new
AI Mentions
34
↑ 12 this month
Site Health
94%
Excellent
Traffic Trend (6 months)
Top Performing Pages
/blog/content-strategy2.4K
/services/seo-audit1.8K
/blog/ai-search-guide1.1K

Illustrative dashboard showing the metrics tracked for every client. Not a specific client's figures.