Denver Healthcare Practice
Their biggest competitor turned out to be themselves.
What they came with
Publishing regularly, doing everything they had been told to do, and watching traffic fall anyway.
What the research found
About eleven near-duplicate pages on the same topic, all competing against each other. Google could not tell which one to rank, so it largely ranked none of them.
What we are doing
Consolidating into one authoritative page, redirecting the rest, and rebuilding the internal links so the site points at its own best work.
Why it matters
No amount of new posting fixes a site competing with itself. Nobody finds this without a crawl.
Bilingual Denver Real Estate
One place to look. In a language every buyer understands.
What they came with
A request for more social posts — and leads scattered across texts, DMs, email, and several platforms that never talked to each other.
What the research found
Buyers could browse homes and reach the agent on the MLS, but the buying insights they needed lived on a separate, English-only website. Key information was reaching just one side of the market.
What we built
One website with their listings right on it, the same key info in English and Spanish, and every lead in one inbox instead of five.
Why it matters
Listings and the information to weigh them now live in one place: easier for buyers, easier for the agent, and traffic goes straight to the agent’s site. You cannot serve an audience you are not speaking to.
Nonprofit Serving Women Veterans
Sometimes the honest answer is: you do not need SEO.
What they came with
An assumption that they needed the same playbook as a for-profit business.
What the research found
Their people are not typing this into Google. They reach each other through community, referral, and social — the search volume was thin and would not have carried the mission.
What I recommended
A social media strategy built for community reach and trust. Not a search retainer.
Why it matters
One-size-fits-all would have sold them the expensive thing. The data said something else would work better, so that is what I proposed.